28th April 2025
TBIG strikes 3rd deal of 2025 with increased shareholding in Mayfair Insurance
The Broker Investment Group (TBIG) have continued their fast start to 2025 by securing their third deal this year, increasing their shareholding to 100% in Mayfair Insurance.
Mayfair Insurance are based in the heart of Bedford, employing 10 staff to look after their loyal client base and have been trading for over 45 years. Mayfair are a £4m GWP broker offering the full suite of personal and commercial insurance products throughout the UK.
This deal represents the final stage of a 2-step succession plan. The Broker Investment Group took an original 49% stake in 2023, part of the investment ethos involved the development of a sales and marketing strategy in conjunction with Mayfair over a two-year period. This strategy has delivered 20% growth via an enhanced insurer panel, acquiring new customers and an exceptionally strong retention rate.
This deal sees TBIG acquire the remaining shares, taking their stake to 100% and sees owner Guy Moliterno remain in the business as Managing Director delivering the growth and the provision of excellent customer service to new and existing clients, but hands over the day-to-day management to the long serving and hugely experienced Lynda Gentle who becomes Branch Manager.
Lynda has been with Mayfair Insurance for 28 years, joining originally as an Office Administrator and gaining promotions following her dedication and hard work, evidenced as a previous winner of the Rising star award at the Bedfordshire Businesses Excellence awards.
Dave Clapp, CEO of The Broker Investment Group
Dave Clapp, CEO of The Broker Investment Group, comments:
“We are delighted to have kept up our 2025 deal momentum with our 3rd investment of the year. I feel TBIG have really kept our foot on the pedal and continues to add great businesses and people to the TBIG family.
It was always our plan to move to 100% ownership with Mayfair and to promote from within and I’m personally pleased we have achieved our succession planning objectives in this deal. Like me, Lynda has been in the insurance broking business all her working life and fully deserves this opportunity.
It’s good for all parties that Guy Moliterno stays on board to work closely with his long-standing clients and is on hand for any support and advice.
I’ve been impressed with Mayfair since our original investment and look forward to working with the team closely to achieve further stellar growth.”
Guy Moliterno – Managing Director, Mayfair Insurance
Guy Moliterno – Managing Director, Mayfair Insurance, adds:
“One of the main reasons behind my decision to first partially – and then fully – sell to TBIG was to protect the legacy of Mayfair Insurance, while also finding the right partner to help grow the business and support a succession plan for my eventual retirement (though that’s still a way off yet). I’m genuinely pleased to hand over the day to day running of the business to Lynda who knows our business and customers inside out. I remain as Managing Director and look forward to continuing my involvement as we move into this next chapter.
Over the past two years, I’ve thoroughly enjoyed working with TBIG-they’re great people, and they’re proven to be the right fit for Mayfair. I’m proud to have sold the business to them and wouldn’t hesitate to recommend them to any brokerage owner considering their exit strategy. Your business will be in safe hands.
I’m confident that Mayfair Insurance will continue to thrive and grow in the years ahead.”
Lynda Gentle, Branch Manager, Mayfair Insurance
Lynda Gentle, Branch Manager, Mayfair Insurance, comments:
“I’ve had a great time working with Guy for 28 years and would like to thank both Guy and TBIG for entrusting me with Mayfair Insurance. I have a wonderful team here and can’t wait to continue our good work, providing best in class insurance policies and advice for our valued clients.”
